Cherrelle Davis — SEO Strategist & Web Developer · New York & Madrid

    Search visibility that brings qualified leads, not just traffic.

    I'm Cherrelle Davis, an SEO strategist based between New York and Madrid. I help service-based businesses grow with strategic SEO for Google and AI search engines like ChatGPT and Perplexity — so you're found by the clients who matter most.

    Measurable Growth
    Google + AI Search
    Transparent Reporting

    Why clients choose to work with me

    Hiring an SEO professional is a significant investment. Here's what makes this partnership different.

    01

    Strategic, not template-driven

    Every strategy is built around your specific business goals, audience, and competitive landscape — never a cookie-cutter approach.

    02

    SEO tied to business results

    Rankings that focus on visibility and driving qualified leads, consultations, and revenue.

    03

    Optimized for AI and traditional search

    Your content will be structured for both Google rankings and AI-powered answer engines like ChatGPT, Perplexity, and Google AI Overviews.

    Ready to see where you stand?

    Get a comprehensive audit of your site's SEO health with actionable next steps.

    Get a Site Audit

    Services designed for real growth

    Every service is tailored to your business goals — not a one-size-fits-all package.

    1. 01

      SEO Strategy

      Businesses ready for a clear growth plan

      A comprehensive roadmap aligning your search presence with business objectives — covering content, technical foundations, and competitive positioning.

    2. 02

      Technical SEO

      Sites with crawl, speed, or indexation issues

      Deep technical audits and fixes that ensure search engines can efficiently discover, crawl, and index your most important pages.

    3. 03

      Content Strategy

      Brands that need content that ranks and converts

      Keyword-informed content planning that builds topical authority, answers search intent, and guides visitors toward action.

    4. 04

      On-Page SEO

      Pages that aren't performing to their potential

      Title tags, meta descriptions, heading structure, internal linking, and content optimization — refined for both users and algorithms.

    5. 05

      SEO Audits

      Businesses needing clarity on what's holding them back

      A thorough analysis of your current search performance with prioritized, actionable recommendations for growth.

    6. 06

      Local SEO

      Service providers targeting local clients

      Optimize your local presence across Google Business Profile, local citations, and geo-targeted content for regional visibility.

    7. 07

      Web Development

      Businesses building or upgrading their digital presence

      From single-page sites to complex e-commerce platforms, clean, fast, SEO-ready websites built to convert. Packages starting at €350.

    8. 08

      AI Search Optimization

      Forward-thinking brands preparing for the future

      Structure your content for visibility in AI-generated answers, ChatGPT, Perplexity, and Google's AI Overviews.

    9. 09

      AI Governance & Training

      Teams adopting AI who need to stay compliant and responsible

      AI use policies, risk assessment, and responsible-use frameworks aligned with the EU AI Act, plus practical team training so your people use AI safely and effectively.

    View All Services

    Curious what the build side looks like? See recent web portfolio projects.

    Built for the future of search

    Search is evolving. AI-generated answers, conversational discovery, and generative search experiences are reshaping how people find services. My approach ensures you're visible across all of them.

    01

    Semantic Content Architecture

    Content structured around topics, entities, and relationships — not just keywords. This helps both Google and AI systems understand your expertise.

    02

    Topical Authority & Internal Linking

    Building interconnected content clusters that signal deep expertise, making your site the go-to source for your subject area.

    03

    Schema & Entity Signals

    Structured data markup and clear entity definitions help search engines and AI models identify and trust your content.

    04

    High-Intent Information Architecture

    Site structure designed for both human navigation and machine comprehension — ensuring your most valuable pages get discovered.

    Want to see these principles applied in production? Browse the web portfolio.

    Who I work with

    I partner with service-based businesses, startups, and entrepreneurs across the US and Europe who want search to be their most reliable growth channel.

    01

    Startups & Entrepreneurs

    Founders building their first organic growth engine. I help you establish search visibility from day one with a strategy that scales with your business.

    02

    Healthcare & Pharma

    Medical practices, health tech companies, and pharmaceutical organizations that need compliant, authoritative content ranking for high-intent health queries.

    03

    E-Commerce Brands

    Online retailers looking to increase organic product discovery, recover from migrations, and build sustainable search-driven revenue channels.

    04

    Professional Services

    Consultants, agencies, and service providers who rely on inbound leads. I position your expertise where potential clients are actively searching.

    How we work together

    A structured, transparent process designed to get results without the guesswork.

    01

    Audit & Discovery

    We start with a deep dive into your current search presence, your business goals, your audience, and your competitive landscape.

    02

    Strategy Roadmap

    Based on findings, I build a prioritized SEO strategy — covering technical fixes, content opportunities, and quick wins.

    03

    Optimization & Execution

    I implement and guide the execution of on-page optimization, content creation, technical improvements, and authority building.

    04

    Measurement & Growth

    Ongoing tracking, transparent reporting, and iterative refinement to ensure sustained, compounding growth.

    Real results, real strategies

    A look at how strategic SEO has transformed search visibility for clients across industries.

    Respiratory Treatment Drug
    40%
    Traffic Growth
    Challenge

    Low organic visibility in a competitive local market with minimal content strategy in place.

    Strategy

    Full SEO audit, local SEO optimization, content calendar focused on high-intent respiratory keywords, and technical site cleanup.

    Result

    +40% organic traffic in 9 months

    Biopharma Organization
    8+
    Page 1 Keywords
    Challenge

    Website wasn't ranking for any high-intent service keywords despite strong expertise and credentials.

    Strategy

    Topical authority strategy, service page restructuring, schema implementation, and strategic placement of keywords

    Result

    Page 1 rankings for 8+ target keywords

    Healthcare Site (LATAM)
    72%
    Revenue Recovery
    Challenge

    Declining organic revenue and poor page visibility after a site migration went wrong.

    Strategy

    Technical migration audit, redirect mapping, on-page SEO optimization, and content gap analysis.

    Result

    +72% organic recovery

    Balena Arte Floral (Madrid)
    Live
    Site & Shop Launch
    Challenge

    An artisan floral studio selling entirely through social media, with no catalogue, no checkout, and nothing for search engines to index.

    Strategy

    Ecommerce site design built around product photography, a short path to checkout, mobile-first templates, and a local SEO foundation laid during the build.

    Result

    Live ecommerce shop with a local search foundation

    Frequently asked questions

    Common questions about SEO strategy, AI search optimization, and working together.

    Ready to build a smarter search strategy?

    Book a free consultation to discuss how strategic SEO and AI search optimization can drive qualified leads and sustainable growth for your business.