Insights & Strategy
Expert insights on SEO strategy, AI search optimization, and building websites that get found — by Google and AI alike.
How Balena Arte Floral went from a social-media-only presence to an ecommerce shop built for expressive product photography, easy ordering, and Madrid local search.
Answer engines quote sources, they don't list links. A practical guide to AEO: how ChatGPT, Perplexity, and AI Overviews pick who they quote — and how to become one of them.
A slow score doesn't mean a new website. It usually means three or four targeted fixes — done in the right order. A metric-by-metric guide to LCP, INP, and CLS.
You don't need to do everything. A no-fluff guide to the handful of SEO tasks that actually drive traffic and leads for a small business, and the busywork you can safely ignore.
Why your annual SEO audit is the most important spring ritual your business isn't doing — but should be. A practical guide to clearing the clutter that's quietly costing you rankings.
Why technical SEO is the secret weapon behind every page that ranks, every AI citation that converts, and every brand that wins in 2026.